BeverageLab

The World of Coca-Cola

BEVERAGELAB

The Coca-Cola Beverage Lab Museum is not just a space; it's an experience that celebrates the rich history and innovative spirit of Coca-Cola. To enhance this experience, we propose a brand campaign that encapsulates a cinematic aesthetic, immersing visitors in a world of dynamic visuals and storytelling.

Art Director: Imani Green

The Brief

The Brief

  • Create cinematic and lifestyle imagery that expresses the expertise, playfulness and creativity, the Beverage Lab, a high-end immersive exhibition that celebrates the magic of beverage science conveys.

  • For the Coca-Cola Beverage Lab Museum brand campaign, we're diving into a cinematic approach that prioritizes dynamic composition, negative space utilization, framing, and strategic camera angles. We'll create depth by distinguishing foreground and background, allowing for light and dark areas to coexist, providing ideal spaces for text placement.

    By framing key features or spaces, we'll draw attention to the essence of the exhibit. Additionally, employing low or high camera angles will infuse the environment with a dramatic flair. Our aim is to evoke a sense of awe and wonder through intentional lighting and architectural elements, accentuating the museum's arching panels with controlled illumination, casting captivating shadows, and highlights that enhance their form and depth.

The Results

The Results

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