While Gen Z individuals possess a genuine passion for art, they often face a disconnect when it comes to engaging with traditional spaces like museums or art galleries. Despite their enthusiasm for artistic expression, many Gen Z-ers find these institutions uninviting or inaccessible. This presents a challenge as it highlights a gap between the appreciation for art and the means of experiencing it in a formal setting.

Gen Z doesn't simply want to observe passively; they crave active participation and creative expression. This generation sees themselves not just as consumers, but as artists in their own right, eager to shape and share their unique perspectives. By recognizing and embracing their desire to create rather than solely consume, businesses and organizations can effectively tap into Gen Z's creative energy and foster meaningful connections with this dynamic demographic.

Coca-Cola is at the forefront of integrating Gen Z into the art scene, recognizing their innate desire for creative expression. Teaming up with Snapchat, we've introduced an innovative AI/AR filter that blurs the line between reality and iconic art. This cutting-edge technology bridges the gap between 2D and 3D worlds, offering Gen Z a magical, immersive experience while enjoying a refreshing Coke. By embracing their passion for creativity and providing engaging platforms, Coca-Cola not only aligns with their values but also fosters a sense of connection and belonging within the vibrant artistic community.