FedEx celebrates their 50th birthday by using AR to make their customers apart of the party

Fedex 50th Birthday

FedEx really wanted to celebrate their 50th birthday with their customers, so we created AR filters to transport followers to the birthday party and throwback Reels to bring them on our 50 year journey.

Creative Directors: Andrew Crane, Kyle Cavanaugh

Art Director: Imani Green

Copywriter: Edythe Rodriguez